Partnering with HYPE Sports Innovation
Machina Sports is now part of HYPE Sports Innovation's portfolio. This means direct access to their network of sports organizations, leagues, and investors building the next generation of sports tech.
What this actually does for teams: faster integration paths with broadcasters and sportsbooks who are already on the HYPE platform. Instead of cold outreach, we can move directly into pilot conversations with organizations that need real-time content automation or fan engagement tools.
Why HYPE Matters
HYPE runs the largest network connecting startups to sports organizations globally. They've built trust with tier-one operators across Europe, the US, and LATAM. Being part of this ecosystem means our SDK reaches teams that are already actively evaluating new technologies rather than trying to create demand from scratch.
The typical sales cycle for sports tech drops from 4-6 months to 6-8 weeks when you're already in the right conversation.
What Doesn't Change
Our product roadmap stays the same. Our pricing stays the same. We still build on serverless architecture and charge based on usage. HYPE is a distribution channel, not a reposition.
What We're Building Together
HYPE has data on what sports organizations are searching for. They see demand for:
- Real-time content generation for broadcasters during live matches (30 seconds from final whistle to published recap)
- Fan engagement at scale during off-seasons when TV ratings drop
- Multilingual support for organizations expanding into new markets
- Integration with existing CRM and marketing platforms (Salesforce, HubSpot, etc.) so sports teams don't need to rebuild their whole stack
We're aligning our roadmap to solve these specific problems. HYPE gets visibility into what's working. Teams get access to proven solutions that other organizations in their network are already deploying.
Next Steps
If you're a broadcaster, league, or sportsbook looking to deploy AI content automation or fan engagement tools, the partnership means faster time to pilots. HYPE can make introductions. We can ship integrations in weeks, not quarters.
For developers building on our SDK, this changes nothing except you'll see more enterprise customers in your documentation examples.
Related: Building a Semantic Layer for Sports for the data architecture these integrations rely on.
Related: Dynamic Fan Quizzes shows an integration HYPE partners deploy.
Related: AI Content Agents for Sportsbooks demonstrates the scale HYPE distribution unlocks.